Our Design Philosophy

“I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.”
Steve Jobs

The FS brand philosophy is underpinned by four very important pillars – Environment, Technology, Innovation and Biomimicry.

Biomimicry

Biomimicry

“Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies”
The Biomimicry Institute

“Animals have gone through 100’s of thousands of years of evolution and are still around, optimised design of what works well and there-in lies the beauty of perfected design”
Frank Stephenson, 2012 BBC ‘How to build a supercar’

How designers are inspired?
(link to BBC programme)

Environment

“The most important thing people should know is that a sustainable world already exists”
Janine Benyus, Biomimicry Org

“The environment protects us, but only if we protect the environment”
Frank Stephenson

Environment
Innovation

Innovation

“Innovation is the execution of a design which targets a precise challenge and adds value for both the company and the customer”
Frank Stephenson

“Innovation is the key to staying relevant and developing a unique selling point”
Frank Stephenson

Technology

“Breakthroughs in technology will always be the first step towards achieving quantum leaps in progress”

Virtual Reality
“Continuous advancements in virtual reality are bringing the hypothetical future to us sooner and with ever more realism”

Mobility
“It’s rapidly bringing us to a less stressful; and enjoyable journey experience”

Autonomous Driving
“It’ll give us more freedom from driving time to personal choice time”

Frank Stephenson

Technology